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TimKnox's Articles in Marketing

  • Without Market Research You Could Find Yourself Fishing In An Empty Pond
    Market research is a key ingredient in today's business environment. In this article Tim Knox, an expert on business, gives some sound advice to entrepreneurs about market research that can help make better business decision and make the critical difference between business success and failure.
  • When It Comes To Marketing Your Business, Think Creatively
    If your business doesn’t stand out in today’s hyper-competitive market place there’s a good chance that you won’t be in business very long. There are countless others vying for the same slice of the pie that you are. There are dozens of competitors just up the road doing all they can to get the attention of your customers and take money out of your pockets. It’s called “marketing,” and some are probably doing a better job of it than you are and some probably worse.
  • How To Tell If Your Amazing New Product Idea Is Really Worth Gambling On
    I'm a lousy poker player, mainly because I can't help grinning like the village idiot when blessed with a winning hand or frowning like a sad clown when dealt a dud. I also never make odds on the success of "amazing new products" because more often than not the only thing that's amazing is the way the product is totally ignored by the buying public.
  • Perceived Value Is In The Eye Of The Beholder
    Pricing is an important aspect of every business because price is used to create financial projections, establish a break even point, and calculate profit and loss. It's also important to establish a good price point from the beginning because it is much easier to lower prices than to raise them.
  • If You Build It, Will They Come?
    Assuming that a website will automatically attract customers is the single biggest mistake that many business owners make. It is this mistake that eventually leads them to dismiss their website as a failure and abandon their online sales efforts.

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