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Scott Lindsay's Articles in Website Design

  • Simplicity In Form And Function
    Web design is an issue web owners routinely often misunderstand. Questions arise as to the look and feel of the website. There are questions as to whether a new site design is needed. These questions can be taxing on the psyche of the website owner.

    One of the primary mantras for site design is simplicity. The whole notion that a website must be simplified can actually render website owners a bit confused.

    If your idea of a simplified site is to remove items from your w...
  • Website Basics: Taking Your Templature
    The use of template designs in website creation can be an important way to speed up the process while maintaining a quality website design. This can be accomplished at a fraction of the cost of ‘reinventing the wheel’ of site design.

    One of the myths of site design is that it needs to be 100% unique. The truth is a template can generally be customized in such a way as to be perceived as something altogether new.

    Site design can borrow from the successes of today’s site ...
  • The Basics Of Web Design: Gimmicks Don’t Sell
    Some website developers make the mistake of believing their visitors are stupid. Now, they may not say it directly, but they allow visitors to come to that conclusion every day.

    Some ecommerce websites want your business so badly they reprogram the back button on their site to bring pop-up advertisements to your screen without actually sending you to a previous page. In most cases you need to eliminate the page completely and start your Internet program again just to have ...
  • Web Design: A Three Second Impression
    "We find that Web sites have three seconds to make an impression." - Jeff Rosenblum, Questus

    According to a 2005 report on holiday shopping conducted by Questus, it was web design and function that held the most meaning to online visitors. Roger Park in a report based on those findings said, “70 percent of online shoppers consider web design as a key role in 2005 online holiday spending.”

    The report went on to say, “Over 30 percent of online shoppers cited navigation, t...
  • Website Design: Welcome The White Space
    Individuals who are new to website development will often compartmentalize the web page and fill every available space with either text or graphics. After all, why shouldn’t you maximize the site design by including as much information as possible?

    There seems to be an underlying fear that if there is ‘white space’ the website will look incomplete. The term white space is a common term in publishing. For instance when a newspaper is developing an advertisement they will se...
  • Ecommerce Site Design: Tell Me What You Really Think
    Site design is a primary determinant in online shopping. If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back?

    Take some time to research your competitor's websites. What seems to work on their site? What have they done really well? How does this inform...
  • Disturbing Web Trends: Ugliness Sells?
    Isn’t it annoying when your online competitor gets more traffic and makes more sales than you do even though their website is ugly? Your website is stunning so how can this happen?

    Well, it’s not necessarily the beauty of a site that sells. There is a disturbing web trend that seems to indicate that “ugliness sells”. Is it really the ugliness that sells? Not quite.

    Let’s make it clear: you don’t need the most wonderful website ever to make people trust you. You don’t ne...
  • Designing For Web Browsers
    Web design is always a challenge: new web browsers make website owners to turn to web designers to redesign their web pages; different web browsers display websites in different ways, leading to the same problem: redesign. This is costly, needs time and if the job is not done right, the release of a new web browser may lead to the same trouble. Moreover: a non-standard-compliant website is not a user friendly website (obviously!) and it might damage your business, by driving ...
  • Web Design And Navigation
    As people “browse” the Web, they “land” on a page and “navigate” on a website. To find their way around they need a “navigation” system. Navigation is as important for web design as for a real life drive: when you drive on a new road you want to see clear marked destinations, exits and parking lots. You want to know where you are and where you go. So do your visitors. Fail to provide a clear road map and they will go back to where they came from. Navigation should be clear an...
  • Web Design – Is It An Art?
    Web design is an art. There’s no question about that. The question is: how many websites designed by real web designers are out there? With the amount of crap that purely invades the Internet and suffocates the users nowadays, there are serious reasons to doubt that web design is an art in its own right.

    So called web designers create terrible made for AdSense sites, or those awful personal pages that have nothing to say. But the Internet is a World and you should expect t...
  • Web Design And The Psychology Of Colors
    Web design is not an easy task, especially if what you need is to create a business website in plain HTML, with a very simple layout, easy to navigate, fast loading and, above all, distinctive. To reach this purpose web designers don’t have too many options. Typically all they can do is blend colors harmoniously to create an appealing website that combines attributes of simplicity and logic while providing valuable content.

    It is therefore important for any designer to kno...
  • Building A Successful Website In 10 Easy Steps
    So why do you want a website? Would you like to create a personal page to tell the world who you are and what you dream for? Or maybe you have a large family, with members living in different parts of the world and you’d like to keep the family together at least online. What about making a living online or promoting your business? No matter the reasons, here are a few tips that will help you create a professional website.

    1. Design a website focused on a particular topic a...
  • The Basics Of Website Design
    When you are on the Internet, you cruise websites for certain kinds of information. You may know of a website that you are familiar with, or you may have to type in a keyword, to find the website that you need. No matter what website you find, the premise is the same, you find information on it and your browser displays this information. How does your browser know what to display? It goes by code. Your browser was created to recognize HTML (HyperText Markup Language). This is...
  • Web Design – The Importance Of Design Simplicity For Business Websites
    Search engines don’t care about web design. People do. While search engines will not index a website for its great layout, but for the content, people will forget the website that has nothing distinctive about it. No visual impact, no interest! Now, if you are a serious online entrepreneur and want to have a website that sends the right message to the visitors, you must know that there are some web design techniques simply inappropriate for a business website.

    Many web des...
  • Website Basics – Increasing Website Performance
    A website is a very important and powerful sales tool. It’s this very tool that opens your business to the world. A website can substantially increase your corporate presence on the market while functioning as a very effective PR tool. To achieve public awareness it is not enough to just set up a website. You need to define the website goals that will transform your web presence from a simple announcement that you are in business into the very sales tool we were talking about...

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