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Scott Lindsay's Articles in SE Optimization

  • SEO: Self-taught And Loving It
    Many online businesses like to work with a Search Engine Optimization (SEO) firm that guarantees placement in search engine rankings. At first blush, this sounds like a great idea. After all, who doesn’t want to be at the top of the search engine rankings? If a company can guarantee to get you there, why not use them?

    While there may be SEO firms that have your best interest in mind there are an equal number that simply do whatever they have to do to get your site in the n...
  • SEO: The Art Of Balance
    One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial future is set.

    The thing that isn’t always taken into consideration is that a sight can be perfectly optimized. That same site can achieve the number one position for a particular keyword or phrase and still be ...
  • SEO: No Perfect World
    In the best case scenario the model of SEO would provide business with a fair shake in search engine rankings while giving visitors the opportunity to find legitimate information on your site.

    In a perfect world, search engines would give you altered ranking status within 24 hours of site submission information instead of two months or more.

    It would be a good day if every facet of SEO were clearly understood in a three-step outline or through a book called, “SEO for th...
  • Tripping SEO Traps
    The contract arrived and read in part, "A keyword density of 10 percent in required." The writer who had originally agreed to craft an article based on a keyword let out a low whistle as a mental image of the finished product assaulted his good sense.

    In a five hundred word article this would mean the keyword would be used fifty times. That's not bad if the keyword is 'the', but for a product keyword or phrase this is called 'keyword stuffing'. The practice is not limited ...
  • SEO Software And You
    The thought of fully optimizing your website through SEO principles may seem an impossible task, especially so for the beginning netrepreneur, but it can be achieved. While it's possible to learn the skills needed to construct a fully optimized site there may be SEO software that may assist you in reaching your objective more quickly. The use of a quality SEO software application can also provide a means of sidestepping some of the pitfalls many online businesses discover whe...
  • SEO And Title Tags
    While most search engines do not use Meta Tags as a means of determining placement in their overall rankings of similar websites the proper use of Title Tags should take some careful thought. For those interested in your product or service the title tag is often the first impression a consumer has about your website.

    A title tag is generally only 80 characters or less in length. Usually the title tag is approached by website owners as an after thought. By optimizing your t...
  • SEO And Meta Tags: No More Foolin’
    When an online marketer is designing and setting up web pages they may use a Meta information to allow search engines to gain an understanding of what their website or web page is designed to do for visitors.

    Once upon a time in the land of Cyber it was believed that a Meta Tag could be the silver bullet that allowed you to gain high rankings in search engines. The fairy tale has gone away, but the Meta Tag Fable remains.

    What is a Meta Tag?

    A Meta Tag is invisible t...
  • Yahoo!-It – Reach High Rankings With Your Website In Yahoo!
    In terms of relevancy Yahoo! is the number one search engine, while Google leads the market in terms of popularity. The question is: could you optimize for both? It depends…

    Keyword Optimization

    One of the major differences between Yahoo! and Google is the keyword density tolerance. Google tolerates a maximum of 3% keyword density while Yahoo! around 5-6%. Now, the question is: are you going to ignore Google and start optimizing for Yahoo!?

    If you go over the 3% keyw...
  • Online Marketing: A Path Of Most Persistence
    “Wisdom is knowing what path to take next. Integrity is taking it.” - Robyn Elpruhzlein

    The field of online marketing is a diamond with many facets – the trick is finding the right sparkle on a well-traveled path.

    Marketing your website

    An important tool is Search Engine Optimization. This is typically done through a targeted use of keywords or phrases that visitors may likely use when conducting an online search. By going directly to the source (in this case Google)...
  • SEO And Equilibrium For Google And Msn
    Google is the leading search engine but not the only search engine. Search engines like Yahoo, MSN, Ask and so on are also important. Although Google, followed by Yahoo!, is the global player on the search engine scene, MSN, owned by the giant Microsoft Corporation has a small role in the search engine market. However, MSN could become serious competition. Microsoft is a power. MSN search is already built into the home version of Windows XP and many users search with it. Who ...
  • SEO For Flash Websites-is It Possible?
    If there is one tool to create astonishing websites, that’s Macromedia Flash. However, it is not that easy to learn and is difficult to use. But the results are incredible: web pages that mesmerize us with special effects, including image and sound, animations that make us feel like we are in a theatre, interactive applications and so much more.

    Inexperienced online entrepreneurs ask web design companies to create Flash websites. Many of these firms are indeed able to desi...
  • Stay Away From Black Hat SEO
    If you are a serious online entrepreneur you probably have a website and want to see it at the top of the search engine results. You know that SEO – search engine optimization – is what it takes to see your dream come true, so you decide to hire a company. You browse the web and read: “top 10 position guaranteed”. That’s exactly what you’ve been dreaming for, that’s exactly what you should not buy!

    No one, but no one could ever possibly guarantee you a top ten position in ...
  • Seo Tips For Beginners
    SEO means search engine optimization – a method that will improve the visibility of a website in the search engine listings, but you probably already know that. Then I should probably let you know what SEO is not: a magic wand that will bring your website a top 20 position over night. SEO takes time, commitment, skills and effort. SEO’s purpose is to increase relevant traffic to your website and generate more revenue.

    For SEO to work you need to have a website designed acc...

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