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  • Using RSS: When It’s Ok To Keep Up With The Jonses
    “Peer pressure has many redeeming qualities. It is the pressure of our peers, after all, that gives us the support to try things we otherwise wouldn't have.” - Bill Treasurer

    Really Simple Syndication (RSS) feeds have a feeling of being en vogue. You know, the type of feeling that has you jumping into the river just because your friends are. The kind of thing your mother warned you about.

    The truth is RSS feeds are sweeping the Internet community, but for reasons far gr...
  • RSS: 101
    You don't have to look far to find the initials RSS on many of your favorite websites. Maybe you see the term "RSS Feed" and wonder if this is a special agricultural product for livestock or possibly something you'd purchase at an electronics shop.

    The initials RSS actually stand for ‘Really Simply Syndication’. Some in the technical field also use the initials to correlate with ‘Rich Site Summary’ or ‘RDF Site Summary’.

    No matter what you call it, RSS is a means of red...
  • RSS Integration: Personalized Online Marketing
    As with most online marketing strategies there is a link between the various facets of marketing. For example there is a compatibility link between a business blog (b-blog) and a forum board. There is also a link between a b-blog and a Really Simple Syndication (RSS) feed.

    Allow customers to decide what is most important.

    By using an RSS feed in conjunction with your b-blog you are extending a courtesy to your valued customers. They can choose to be ‘fed’ blog entries t...
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