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Scott Lindsay's Articles in Marketing

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  • In Terms Of Meaning
    The world of online marketing may often seem to be speaking en entirely different language. Let’s work at demystifying some of the terminology.

    Disintermediation

    Have you ever heard of the term ‘disintermediation’? In online marketing this is a term that is an indication that the company providing the product for sale is doing so in a factory direct fashion. The elimination of a middleman allows for reduced costs and effective distribution.

    First-mover Advantage

    T...
  • Objectives And Obstacles: Online Marketing
    “Do not make the mistake of treating the Internet as if it is simply an advertising medium. The Web has more in common with the telephone than print.” – Peter DeLegge

    The Internet is a means that many use to communicate everyday. Unlike the phone, the Internet ads a visual sense of communication and allows for the spread of consumer-based information. Because the premise of the Internet is communication website owners need to ensure a level of interactivity with visitors.
    ...
  • A Guide To Website Promotion – Part Three
    Let’s take a look at what you’ve learned so far: search engine strategies, building links, and promoting your website through traditional media and emails. While search engines, emails and linking strategies are usually free, traditional media needs a special budget. If you have a good budget for website promotion, here are some online strategies you might want to consider:

    5. Online Paid Advertising Strategies

    If you want your online business to bring you rapid results...
  • A Guide To Website Promotion – Part Two
    Now that you are familiar with the most important search engines and linking strategies, you should not ignore other promotion tools that will enhance your website promotion efforts.

    3. Traditional Media Strategies

    Website promotion should be a mix of online and offline strategies. Traditional media tools apply successfully to increase traffic and get more visitors.

    Promote your website URL on business cards, stationery and company documents.

    Don’t ignore the impo...
  • A Guide To Website Promotion – Part One
    A great deal has been written about website promotion, yet many businesses fail in attaining visible results: increasing traffic, getting more clients and so on. Why? Because many online entrepreneurs do not exploit the proper website promotion tools at their fullest.

    Here is a list of website promotion strategies you need to consider if you want a successful online business.

    1. Search Engines Strategies

    Probably the most important website promotion strategy is to ra...
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