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  • Seven Tips For Online Business Success
    In the fall of 2006, Business Week Online reported that a New York Jewelry store named “American Pearl” added an online store to their brick and mortar storefront in 1997. This may not be news, but what happened in the years since they launched into ecommerce is nothing short of astounding.

    Following the addition of online sales the growth of the company increased 20% annually. By the fall of 2006, more than three quarters of their business was conducted online with annual...
  • Building Your Way To Online Success Part 6
    MARKETING YOUR WEBSITE:

    You’ve taken the time to ensure that your site is search engine friendly, meta tags have been added and you’re ready to take the next step in establishing a successful website. So where do you go from here?

    One of the best means of achieving your marketing goals is through the use of the website Self Promotion.com (http://www.selfpromotion.com/). This site provides assistance in learning the basics of website promotion. Multiple resources are ava...
  • Building Your Way To Online Success Part 5
    We’ve spent some quality time with the first two crucial elements to a successful business startup.

    Here’s a recap:

    Step 1: DECIDE WHAT YOUR BUSINESS IS GOING TO BE

    Step 2: CREATE A WEBSITE

    With the next step we are actually only degrees of separation from Step 2: CREATE A WEBSITE. However, we will be designating a new step entitled “MARKET YOUR WEBSITE”. This new designation has the subtle distinction of moving your site from form and function to frequently visit...
  • Building Your Way To Online Success-Part 3
    Here is a recap of the content of our first two guidelines for getting a successful business started:

    Step 1: DECIDE WHAT YOUR BUSINESS IS GOING TO BE

    Step 2: CREATE A WEBSITE

    This article will extend the ideas for CREATING A WEBSITE. In the last article we talked about the design of the site which provides a critical first impression with your visitors. Remember, with website design it is better to have no online presence than a lousy one.

    As important as the des...
  • Building Your Way To Online Success-Part 4
    Just as a good business plan relies on a certain number of consistent factors to be successful, so too, does a well thought out and executed website. Your site can provide any personality you wish (i.e. fun, adventurous, touching, professional, etc.), but it’s important to tune your website to the frequency of both visitor and search engine.

    For instance, if the purpose of your website is golfing, but the majority of your written material is about something other than golf...
  • Building Your Way To Online Success - Part 2
    In Site of Excellence

    In Part 1 of “Building Your Way To Online Success,” we took the first, very basic, step toward turning your online business dream into a reality, by deciding what exactly your business is going to be. We looked at the importance of having either a knowledge of the field that your product or service is in, or at least a passion for your particular business idea.

    So with that first, fundamental, decision out of the way, it is now time to move on to t...
  • Building Your Way To Online Success-Part 1
    As your alarm clock explodes into life each morning, and you reach out to pound it back into submission for another ten minutes, does the thought ever cross your mind that there could be a way to end this same tired, old routine?

    Each day, as you make your way to and from your workplace, amidst the fumes, frustration, and financial drain that is the lot of a commuter, do you ever dream of being able to step out of your bedroom and straight into your workplace?

    If you’re...
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