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Scott Lindsay's Articles in Email Marketing

  • List Building: 101
    The process of list building may best be defined as a worldwide Rolodex. You have information to share, but it’s hard to let people know about it if your ‘Rolodex’ is empty.

    List building is the process of gathering email addresses for the purpose of sending information, offers and other marketing information to clients and potential customers.

    It might be tempting to gather all the email addresses you have in your email account and place them on a list to receive your ...
  • Email Marketing: Customer Respect
    “There is something to be said for reader exhaustion.” – Dana Blankenhorn

    Responsible email marketing remains a positive in developing your online business. The primary difficulty for legitimate business has everything to do with negative spam practices. This scourge has caused many email users to be wary of incoming emails. Unless they are very familiar with you even opt-in customers may view your email with either a bit of hostility of apathy. In one case they resent you...
  • Boost Your Business With Email
    Emails are quite a powerful marketing tool, if not misused. Misusing electronic mail is an actual trend. It happens to us all on a daily basis. You’ve received them: the very inviting email that suggests to visit a certain website where a wonderful Russian lady awaits to become the perfect bride, or to read news from a Nigerian magnate that wants to give us a few million dollars, etc…

    These are really annoying Spam emails, but these are not the only emails that are Spam. E...

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