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Scott Lindsay's Articles in Ecommerce

  • Ecommerce: How Payment Gets From Here To There
    We’ve all heard the children’s song, ‘Dem Bones’.

    The foot bone's connected to the leg bone,
    The leg bone's connected to the knee bone,
    The knee bone's connected to the thigh bone,
    The thigh bone's connected to the back bone,
    The back bone's connected to the neck bone,
    The neck bone's connected to the head bone,
    Etc.

    This same concept can be applied to ecommerce. For those who may not fully understand how ecommerce works let’s try this:

    The Consumer’s connected...
  • Ecommerce Basics: Three Things To Avoid
    When you decide to put your ecommerce website together there are a few mistakes that are easy to make, yet easy to avoid.

    While the list is rather lengthy we will look at three of the most important.

    1. Contact Us

    Because of the instantaneous nature of the Internet it is important to place relevant contact information either on each individual page or have one easy link from each page to your contact information.

    It may be important to utilize a call service and i...
  • Ecommerce: Shopping For A Shopping Solution
    The specifics of ecommerce can require a learning curve that many are reluctant to tackle. Perhaps that's why many brick and mortar stores have not entered the world of online marketing.

    It is possible to look at ecommerce and consider the things you might need and lose heart. You take a look at some of the items you need such as site design, hosting, shopping cart, autoresponders, search engine registration and a laundry list of other services and you wonder how in the wo...

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