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Scott Lindsay's Articles in Blogging

  • B-Blogs: A Business Prerequisite
    “How does business change when everyone is a potential publisher? A vast new stretch of the information world opens up.” – Stephen Baker and Heather Green

    As a Business Blogger (b-blogger) you do not need to reinvent the wheel and you don’t even need to be an especially gifted writer. Simple software solutions are available to allow you to blog with confidence even if you feel technologically challenged.

    Link and Click

    One of the principal benefits of blogging is you...
  • Blogging: Effective Marketing
    Weblogs, or “blogs” were introduced in 1997. As with most new technology the initial users of blogs were those gifted in the field of technology.

    The growth of blogging began as the user interface became more simplified requiring no knowledge of HTML or other specialized coding.

    Today blogging is used for personal as well as business applications. In the domain of business blogging (B-Blogging) many businesses are seeing the value of a b-blog and are allowing key person...
  • B-Blogs And Customer Connectivity
    Do you have a business blog? Do you have a goal in mind for what you’d like to accomplish with your blog? Do you have topics you won’t discuss in your blog?

    Sometimes referred to as b-blogs, a business weblog can be a vital link to existing customers and prospective clients.

    Many of the best b-blogs provide visitors with a look at the…

    1. Company represented.
    2. Individual heading that company.
    3. News that affects the company and its customers.
    4. Links that may ...
  • How To Create A Successful Blog
    Nowadays it’s almost unfashionable for an online entrepreneur to not have a blog or two. Since the web abounds of personal blogs, informational blogs, art and poetry blogs, and so on, a business blog has to compete against all of the above-mentioned and business blogs for a high ranking in the search engine results pages.

    For a blog to be successful it needs to be well written, frequently updated, well designed and honest. A business blog needs to focus on a target and dis...
  • Blogging – Pros And Cons
    The “blogging revolution”… how many times have you heard that? I’d call it the “blogging invasion”. It seems that any one, no matter how novice to the Internet, can master a blog: there’s no need to know HTML and it’s free. These are the first “pros”. But are they really “pros”?

    Let’s see: if any one can master a blog, it means any one can have a blog and write whatever he or she has in mind: a dream, a recipe, a funny story about a cat, a poem, a diary, a sleazy comment a...

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