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S. Housley's Articles in Marketing

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  • Free Web Marketing - Webmaster Tips
    Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.
  • Listen to Your Customers
    Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor. Customer complaints can, and should be treated as opportunities.
  • Copyrights and Trademarks
    Copyright is a type of intellectual property. A copyright is a set of exclusive rights granted by the government for a limited time to protect the particular form, way or manner in which an idea or information is expressed. Copyright is the legal protection given to artists or producers of creative work which protects them against unauthorized copying of their work.
  • How Unique is Your Business?
    All business owners like to believe that their business is in some way unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have to become jack of all trades in order to succeed and survive in the business world. While it is important to recognize the differences between various small businesses it is equally important to recognize the similar
  • Webmaster and Small Business Resolutions
    Each and every year people around the world mark the first day of the New Year with resolutions. They resolve to do a wide variety of things, and while few resolutions are actually kept, the tradition is a hallmark of the holiday each year. Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Here are a few suggested resolutions for webmasters and small business owners:
  • Unique Selling Proposition
    Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.
  • A Look at Slogans
    Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more. When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.
  • Spy on Your Competitors; 10 Tips To Monitoring The Competition
    The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.
  • Internet Marketing Quiz, Test Your Knowledge
    A quiz, to test your knowledge of marketing on the Internet.
  • Tips to Promoting Podcasts
    Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.
  • Ideas for Positive PR and How It Makes a Difference
    While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. With that in mind, consider distributing press releases for a wide variety of topics.
  • Understanding Social Bookmarking and Delicious
    Delicious is a social book marking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular.
  • The Pros and Cons of Web Applications
    There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent desktop software from becoming obsolete.
  • What is Google Base?
    In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Google that requests that publishers add their information to the "Google Base".
  • What is Web 2.0?
    There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application. So what is Web 2.0?
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