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Dexter.'s Articles in Advertising

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  • Trade show displays and conventions in Las Vegas
    The Visitors Authority and Las Vegas Convention Las Vegas held over 5 million in Conventions and delegates in 2002 having revenue of $ 5.9 Billion all in non-gaming revenue. The City of Las Vegas held a large percentage of conventions and rented more convention space than any other US city.
  • Trade Show Exhibiting Do and Don't
    Numerous amounts of exhibitors make so many mistakes while exhibiting at trade shows. Many wonder why they see poor ROI from their trade shows. Some of the do and don'ts are4 listed below
  • Should You Rent Or Purchase Your Next Trade Show Displays
    In today's economy we have seen an increase in all items from Gas cost to trade show exhibiting cost. Price increase is all around us. Exhibiting at trade shows was never cheap. Like all things price always increase. Some trade show exhibitors are now faced with the choice of purchasing an exhibitor or renting one
  • Selcting the Proper Trade Show booth
    Choosing the best trade show booth can be a challenging task. How do you pick the best exhibit design that not only enhance your corporate image but it also showcase your company and product or services? Here are some simple steps to take that can lend a helping hand
  • Customize Your Trade Show Booth With Fabric Structures
    Over the past few years we have seen a trend with exhibitors adapting fabric structures to their exhibit booth. Some of the main reasons for this are because of the technology to print on fabric as well as the low cost of shipping fabrics structures. Lowering your cost to ship and set up your booth in the convention hall is a major cost saver.
  • Trade Shows Fail for These 6 reasons
    Conventions and trade shows are great events where exhibitors have the opportunity to display or show their new product or just enhance their image. Some exhibitors get really disappointed about the results of their trade show and vow never to exhibit again. The reasons for this are simply. The returns were not what they expected. Many reasons can certainly contribute to this, but they can all be avoided.
  • Trade Shows-Does Sex Sell?
    Does sex sell at trade show have been a major issue for the past few years? We know sex sell on TV and on bulletin boards. We are in a society where sex is all around us. Do they really sell at trade shows? First of all let?s discuss what we mean by sex at trade shows.
  • Exhibiting In Bad Economic Times
    Bad economic time has caused exhibitors to think of downsizing and or not exhibiting at various trade shows. Most of these exhibitors will however attend the shows, but only as attendee. Some of these same exhibitors are even resorting to putting on their own demos in local hotel suites near the main convention halls, Why? The costs to exhibit at main conventions are extremely high.
  • Trade Shows-Getting The Best Results
    Trade shows are a great way to give visibility to your new product or services. Trade shows also gives one the opportunity to seek out new leads and sales. Trade show gives you the opportunity to keep in touch with the industry you are catering to. This can possible give you the competitive edge over your competitors. There are many reasons one would attend trade shows, but first let me give you some goals. The first is to showcase ones new product, second is to capture new clients and last but not least one wants to rekindle existing business relationships. Below is some additional goal one should shoot for to have successful trade show
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