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Dennis Gartland II's Articles

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  • How to Design Magazine Ads that Work
    1. Headline: On the average, five times more people read the headline than the body copy. If consumers like the Headline they will go on to read the body copy. The Headline is what brings them in. The headline must be easy to understand and state the reason why the consumer should continue on and read the body copy.
  • Getting the Most Out of You Ad Campaign
    With proper testing, education and methodology you too can be guaranteed results from your advertising.
  • Advertising should be judged only by the goods it sells.
    Religion is opinion Advertising should be based on facts. Religion must continue in the realm of Opinion, because no one can decide which Creed is right;, and which wrong, till he dies and finds out the facts for himself. And no mere man who died has ever come back to Earth to settle the dispute. But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested.
  • Maximizing Advertising Results
    You can almost guarantee results from your advertising; it is as much a science as an art.
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