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Danny Wirken -'s Articles in Advertising

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  • Ideas For Online Advertising And Blogs
    Nowadays, a lot of people are clicking into the Internet daily. A good number of this activity has a lot to do with online advertising and blogs. The actual effect of online advertising and blogging can be gauged by the continuously increasing number of participants whether as individuals or organizations.

    Traditional and Online Advertising

    As compared to a traditional advertising, online ads produce quick results at low cost. Business entrepreneurs going into online ad...
  • XML: A Solution To Online Ads
    Throughout the history of advertising, it has always been the prerogative of the advertiser as to the form and features of their ads. The media, however, set limits as far as conventions are concerned.

    Publications have to be confined within the dimensions of their pages – or the thickness of the folds for some enterprising ad artworks – and keep to the colors they can print in their presses. Sometimes, too, ads suffer the printing flaws of overbleeding, smudges and ink se...
  • How To Make Money With Contextual Advertising
    Introduction to Contextual Advertising

    Recently, advertisers have come to realize the large potential of the Internet as a media when it comes to advertisements. Advertisers are especially interested in using contextual advertising since it delivers targeted ads to a more receptive target audience.

    Contextual advertising is a type of online advertising used mostly for content-based websites. With contextual advertising a program or system automatically scans a webpage’s...
  • The Advertisers' Bane: Click Fraud
    With the geometric growth in the popularity of the Internet all over the world, commerce has taken a new form. Ads posted on websites have always been meant to generate income for the site owner – whether they are ads for their own products or ads by sponsors who pay for the ad space. When that did not seem to take off as expected, search engines had the brilliant idea of making ads relevant to those who use their sites.

    That gave life to the phenomenon of the “pay-per-cli...
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