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Chris Angus's Articles in Copywriting

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  • Seo - Tips For Writing Persuasive Keyword Copy
    The key to writing persuasive keyword copy is to find that happy medium between pleasing the search engines and pleasing your readers. There are some basic rules of thumb that you can stick to as you attempt to accomplish this goal. In fact writing search engine and people friendly copy is as easy as chatting to a good friend.

    First of all don’t cram your copy with keywords. Only use about three different keywords or keyword phrases per page. Keyword phrases are more effec...
  • Seo - Copywriting For Results
    In order for a website to have good results in the search engine results it needs to have a number of key elements.

    The first element is copy, without much copy your website will never rank anywhere.

    This is because search engines have programs called spiders which go out and scour the web – they read and index text.

    The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unf...
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