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By Chris Malta & Robin Cowie's Articles in SE Optimization

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  • The Truth About Optimization - 6 Common SEO Myths Debunked
    Gaining good positioning with the search engines is one channel for increasing your online business—but it’s not an end in itself. Your ultimate goal isn’t to increase traffic, but to increase sales, and thereby, profit margins. Will Reynolds of SEO consulting firm http://ThinkSeer.com, sheds some light on common misconceptions regarding search engine optimization:

    Myth Number One: I have to submit my site to the engines to get ranked.

    Truth: The search engines have adv...
  • 10 Tips To Increase Your Search Engine Rankings
    The Basics of Optimization

    Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

    Tip 1—Don’t be too quick to change domain names. Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.

    Tip 2—Optimize your site for your target audience, not the search engine...
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