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By Chris Malta & Robin Cowie's Articles in Branding

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  • Branding Your Ebiz - Creating A Name Your Customers Trust
    If you want customers to spend money with you online, you have to make them feel confident they’re dealing with a legitimate business. They’re giving you their personal information, as well as their credit card number. If your website sends a clear message you run your business from home, they may not feel comfortable entrusting you with that kind of info. That’s why it’s important to create a brand your customers recognize and trust.

    What’s a Brand?

    A brand is what dif...
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