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  • Analyzing Website Traffic  By : Jennifer Holt
    Analyzing your web traffic statistics can be an invaluable
  • The Value of Detailed Web Site Traffic Statistics  By : John V. W. Howe
    Most of the standard traffic statistics reporting packages do not report some of the most important and helpful information that you need to really understand how to improve your website. This information is available if you know where to find it.
  • The visitors you never knew you had  By : Theo Swan
    When monitoring your traffic, especially with a large site, you will naturally look at the traffic received related to the keywords you have targeted. But is every visitor likely to be there for the exact same reason? If you take a moment or two to analyze your traffic statistics, you’ll be surprised at how many visitors you get from odd places or strange search terms.
  • Benefits Of Webmaster Toolkit And Resources  By : Tulip Heaven
    WebmasterGrade.com – a website offering a comprehensive set of webmaster tools and techniques to manage the contents of your website effectively. There are different tools available for SEO, domain searching and HTML in addition to multiple web utilities.

    Webmaster resources provides complete solution for making your website worthy of display. A lot of webmaster tools and tips are available for improving the quality of your website. All these webmaster resources are availa...
  • Using Your Web Stats To Sell  By : Aviva
    After you have a website for a while, you start to learn a lot of tips and tricks for doing business on the web. One of the best marketing tools you have is right there on your server and you'd be amazed at how many people don't use it. That tool is your website statistics. If you've never examined your web stats before you're missing out on a real gold mine of information. They are usually found in the control panel section of your web hosting company. Most web hosts will em...
  • Website Analysis 102  By : Richard D S Hill
    Last month we published Website Analysis 101 and said we would return to the subject. So I guess this is Website Analysis 102?

    So, have you ever asked yourself, or have others ever asked you, questions like those below, and others? If you have, did you know how to answer them or what the answers are? If not, shouldn't you be able to? If the answer to that is no, why have you got a website?

    - How do I increase revenue from my site?

    - Can I increase the number of leads...
  • Mining for Gold . . . in your Web Traffic Logs  By : Kram Seyah
    The following paragraphs summarize the work of Australian webtraffic experts who are completely familiar with all the aspects of Australian webtraffic. Heed their advice to avoid any Australian webtraffic surprises. If your Australian webtraffic facts are out-of-date, how will that affect your actions and decisions? Make certain you don't let important Australian webtraffic information slip by you. Understanding your Web site's traffic patterns is a crucial component of your marketing mix.
  • How To Analyze Your Website  By : Jerry Bader
    How good is your website? Does it do its job? Is it effective? These are all good questions that every business owner and marketing manager needs to ask him or herself. The website has become an essential tool for business. We all know we have to have a website, but are we using this venue to its greatest advantage?

    Most people responsible for their company's websites have stats packages and counters to tell them how many hits, how many unique visitors, where they are comi...
  • How A Web Trailer Can Help Your Website Sell More  By : Brian Wojcik
    So you have plenty of traffic to your website but you're still not seeing any sales. Well, selling anything on the internet is all about numbers, and the number that matters most is your website's conversion ratio. This is the number of people who buy from your site divided by the number of people who visit your site. But how do you increase your conversion ratio?

    The traditional method of conversion enhancement is split testing. The process of split testing involves makin...
  • Do You Know Your Website's Users?  By : Brian Wojcik
    Get users to stay at your site longer by knowing what they do and how they use your site. Whether your website is selling a product or a service simply content you can help users to buy more and stay longer by adapting your site to their peculiar habits.

    By using a web trailer can observe users that visit your site and classify them according to what they do. People who use the web can be broken down into several categories according to how they use the web: the Mouse Read...
  • 4 Things Web Analytics Can Teach You - What Your Traffic’s Telling You  By : By Chris Malta & Robin Cowie
    Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.

    Listen: Your Customers Are Talking

    There are a number of web traffic analytics companies, such as http://OneStat.com and http://Stat...
  • Web Site Analysis 101  By : Richard D S Hill
    Eliminate guesswork and measure success – that is what analysing your website visitors' behaviour [or web analytics] is all about. Understanding where they came from, where they land and what people are doing on your site.

    Virtually all web-hosting services provide rudimentary analytics that can help you begin to understand what users are doing on your site. But most hosting services just don't provide more sophisticated tools. Tools such as funnel reports, which show how ...
  • Why You Must Know Your Traffic! The Power Of Using Web Analytics  By : Karra Maxim
    Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?

    If you don't use web analytics to track the behavior of traffic to and on your site, then you won't know the answer to any of these questions! If you don't know the answers to these questions, then you won't know if you need to change your advertising sources, upgrade your products or services, or rearrange the content an...
  • Tips To Improve Conversion Rates From Your Website  By : Karra Maxim
    When you improve the conversion rate on your site, you raise the percentage of visitors to your site who become customers, purchasing your product or subscribing to your service. Raising conversion rates is, or should be, the goal of every ecommerce marketer or business owner.

    The average conversion rate for ecommerce and subscription based sites is widely debated. Most say that it falls anywhere between 2% and 8%. Not very high, is it? Even the sites with the most targete...
  • Information Gained From Web Analysis Is Essential For Internet Marketing  By : Boyd Troublerr
    Web analysis or web log analysis is the process by which one finds out the typical usage of the internet for any given category of variables. It searches or “parses” the logs of popular servers to compile the data into useable, legible forms. This is necessarily done with computer software because the log is constructed of code that is not readable to the human and untrained eye and needs to be separated out and translated into useable information. The software that is used t...
  • Keeping Track Of You Website’s Visitor Statistics  By : Donald Nelson
    When it comes to Internet statistics the most important statistic at the end of the day is how many orders or inquiries did you get. However, your ability to improve your orders and site performance will depend on your understanding of your website’s other underlying traffic statistics. Here are some things to watch out for.

    First of all, forget about “hits”. Whenever someone requests a file it is a hit. If you visit a web page, then you are requesting several files all at...
  • Web Analytics: Make A Plan. And Stick To It.  By : Marc Travis
    When it comes to analyzing your web site statistics, what's infinitely more important than the numbers themselves is the actual trend that they portray. If you're trying to build traffic to a web site (and who isn't these days?) then your first concern should be that the numbers are increasing on a regular basis.

    To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instea...

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