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The majority of mistakes made in Google AdWords campaigns are of the common variety. In fact nearly all campaigns can see greater effectiveness with as little as an hours labor. With this small investment of time you can save hundreds and thousands of dollars, by following the guidelines set forth in this article. Want to know what the number-one mistake people make is in Google AdWords campaign management? Improperly organized campaigns. Badly organized ads and keywords cripple your Google campaigns and cost you a ton of money. With campaigns put together in the proper way will have good results from the start. At that point optimizing them and making adjustments is a simple task. As time goes on this can make a big difference. In your optimum campaign, you would have 1 perfect ad for each keyword that is searched for. With each different keyword you would have a different add. With 2,200 keywords you would then need to write 2,200 ads. In the real world, that's kind of impractical. So you cluster similar keywords together with a single ad. Ad groups are the most basic unit of your ad campaign that has both keywords and ads. The campaign is the broad topic containment for these ads. You will need to have more than one adgroup in your one ad campaign. In Google your account can contain as many campaigns as you need. You can have campaigns in your account with totally different topics. The products you sell may be absolutely unrelated and the websites you send traffic to may be different. You may choose any way you want to divvy up your ad campaign. When it comes to creating your ad groups however, you have to do it with care. Most beginners set up their campaigns to look something like this: Smith's Telecommunications Robust Answers for Your Total Voice Mail Needs www.smithtelecoms.com With this as their ad their keyword list has this appearance: auto attendant business telephone systems call management systems voice mail voice mail equipment voice mail service voice mail systems At that point the visitors are all sent to the same landing page with various links to pages called 'Services', 'Equipment', 'FAQ', 'About Us', 'Contact Us', and so forth. So what is wrong with that way of managing AdWords? Number one is the variety in the keyword list is too wide. Each of those words should be put into its own adgroup adding in a shortlist of similar keywords/phrases. Secondly, the keywords and ads don't match-up because of the problem listed above. Using the name of the business, Smith Telecommunications, in the headline is a no-no in this case and for almost all businesses. Your click-through-rate is going to be lousy, which will drive up your bid price. This ad appears to be about Smith Telecommunications, probably not what the clients are looking for. You should customize your ad to address what your clients are looking for. If a prospective client is looking for 'voicemail systems' he wants to land on a page about voicemail systems. Similarly if someone is looking for 'voicemail equipment' he wants to land on one with info on voicemail equipment. These are separate topics. Prospective clients don't want to hunt all over your page looking for what they want. It is more likely they will leave to go elsewhere. Structuring your campaign correctly from the start will help this to work out more easily. Proper structuring starts with Wordtracker (www.wordtracker.info) or Overture (http://inventory.overture.com) to get them laid out in small groups of closely related terms. This is how they might look: Voice Mail Services (adgroup) voice mail provider voice mail service voice mail service provider voice mail services Voice Mail System (adgroup) voice mail systems voice mail systems for realtors telemarketing and voice mail systems phone systems voice mail home office voice mail systems home office telephone voice mail systems Auto Attendant (adgroup) answering attendant auto system auto attendant voice mail services auto attendant auto attendant phone system auto attendant software auto attendant system auto attendant voice mail phone auto attendant Before assembling these into a campaign, serious thought (and work) should be given to negative keywords. These are some keywords for "Voice Mail Software". voice mail software voice mail business software voice mail software for panasonic voice mail broadcasting software voice mail business software multiple voice mail software mac voice mail software multi-line voice mail system software vru norstar voice mail software software to record voice mail free voice mail software You really aren't wanting to have visitors looking for free stuff. You also don't have anything to do with voice broadcasting or even Macintosh computers. This is a good start on your negative keyword list. You do this by putting a minus sign in front of each of the words on your negative keyword list. This is how your list will now look: voice mail software voice mail business software voice mail software for panasonic voice mail business software multiple voice mail software multi-line voice mail system software vru norstar voice mail software software to record voice mail Negative Keywords: free mac macintosh broadcast broadcasting When your ad campaign is all set up every one of your mini keyword lists will be in ito own adgroup with it's own set of ads.
Article Source: http://www.thearticlenet.com
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