The List-Builders That Still Work: Squeeze Pages

Should you use a \"squeeze page\" on your website, or have these pages lost their effectiveness?

A \"squeeze page\" is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.

Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don\'t also drive away potential customers.

Consider the following...

You know it\'s important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.

The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.

The best place to use a squeeze page is as the \"gate\" to your salesletter. That means using it on a site that sells only one product, not on a catalog-style site. The list you build from such a squeeze page will be highly targeted.

One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.

These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don\'t put a squeeze page in front of them.

Just keep in mind that your squeeze page is a barrier to what is behind it.

It bars people from your website, and can possibly scare your customers away.

When you\'re marketing to a targeted audience, and offering strong \"ethical bribe\" such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.

Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.

The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations.

Article Source: http://www.thearticlenet.com

For tips, tricks, and tactics of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you\'ll find many marketing resources and and free copywriting advice. Click here for other unique \'business\' articles.

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