Sound Branding - Create a Sonic Logo

Sonic logos are between 3 and 7 seconds long and are basically short jingles used for brand development. Basically these logos use sound to convey the values and personality of a particular brand. Corporations and businesses pay to create sonic logos in order to make the public aware of their brand and they apply these sound identities across many different touchpoints including television, mobile technology, radio, and the internet.

While the creation of the sonic logo itself is a matter of musicians and sound designers working in the studio, there are actually other steps to consider before a single note or sound is recorded. Research into the character and history of the brand is very necessary and precludes any studio work. The creators must determine who the brand is exactly so that the final sonic logo will accurately depict the brand's identity. There are several basic steps in the process of creating a sonic logo that follow.

1. In order to begin the process of creating the sonic logo, one must first determine the core values of the brand. For example, is the brand environmentally aware, conservative, or part of a particular cultural movement?

2. Next, figure out the history of sound use by the company which may afford some sense of the brand's identity. Use of audio in the past could be useful knowledge in what direction to now take.

3. Next, figure out what sound effects or ambience will be able to communicate the brand's ideals. For an environmental organization, for example, one might want to use sounds of water or birds to create a sort of nature montage.

4. Subsequently, decide if the human voice will be part of this new sonic logo. Will there be a line such as "I'm loving it."

5. Lastly, be sure that all of the sonic logos you create are memorable and original since its main function is to identify one specific brand.

The tips above give media professionals a basic description of the necessary element in creating a sonic logo. Regardless of how you create your sonic logos, be absolutely sure that they are unique from anything done before and that the brand you are working for are happy with their new audio identity. By achieving these two things you've reached sonic logo success!

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