Sales Techniques: Do You have a Strategic Sales Action Plan?

Ready to shake up your sales results? Rethink you\'re approach and develop a plan that will produce the results you want. Develop a strategic sales action plan to provide an implementable quantifiable way to significantly improve your results. To start let\'s identify the key elements of a strategic sales action plan. An effective strategic sales action plan will include: an understanding of the value you provide, how you uniquely position yourself in the market, your personal marketing plan, your personal sales plan, and your personal follow-up plan. Although each element is critical you want to develop or review them in a specific order.

Start by identifying how you will create value that people are willing to pay money for. This very simple concept is often overlooked, but people will buy from you if doing so is more valuable than buying from someone else like a competitor. And please realize that this value must be provided by you not the company whose products or services you may be selling.

Establish your own person position in your market. When you don\'t do that you\'re just like everyone else and there isn\'t any advantage to buying from you. Here are some ideas for how you can position yourself: your areas of expertise, who you work with, what you do for the people you work with, speed, quality, etc.

You need a marketing plan to market yourself to the people you want to sell to. A marketing plan isn\'t just a list of random marketing activities you plan to do hoping to get results. A marketing plan is the overall plan you devise to generate a specific number of qualified leads that you can consistently and predictably repeat. And every action on your marketing plan must be track-able and measurable so you can make adaptations and improvements.

You\'ve probably been following a sales plan up to this point. Does your sales plan get you to proactively move qualified leads through your sales funnel turning them into buyers? Be sure to track each phase in your funnel making adaptations and improvements as needed.

A follow-up plan helps you to build on the relationship you\'ve just started so you can generate more business and referrals. More business with the right people is the whole point of a follow-up plan. When you at least maintain your relationships they will buy from you again. Plus if your follow-up plan helps your loyal buyers to refer you they will.

Shake up your sales results by developing a strategic sales action plan to get the results you want. Of course, a plan in and of itself won\'t produce the desired results. You produce the desired results by taking the actions you now know are the most effective actions and expecting your desired outcomes to follow.

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author: Cheryl A. Clausen can help you get unstuck. Enhance your Sales Techniques, get her free ecourse. Increase your sales today through Sales Coaching, look here. Click here to get your own unique version of this article.

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