Killer Pay Per Click Advertising in Five Easy Steps

Google, MSN, and Yahoo have created amazing advertising opportunities with their pay per click advertising models. Their simple systems have encouraged thousands of businesses to dump countless millions of dollars into their online advertising campaigns. The only trouble is that far too many people don't know how to effectively create powerful PPC campaigns that convert into leads or sales.
Creating effective PPC campaigns can be simple. Below are five tricks you can use to be well on your way towards powerful and effective pay per click advertising campaigns.
5. Utilize your Display URL correctly. Google used to allow advertisers to display whatever URL (website address) they wanted as long as the advertiser had a legitimate landing page URL. No more! Now, you need to have a real URL that links directly to your advertised website. This makes your display URL all the more important. Capitalize the first letter of each keyword in your URL. For instance, my website, www.creative-emarketingsolutions appears like this in my PPC campaigns: www.Creative-eMarketingSolutions.com. It draws the eye and looks sharp in your ad.
4. Use keywords in your first ad line. When you only get four lines in your ad, and one of those lines is your display URL, the first line of your ad is very important. It has to grab the reader's attention and announce to him or her that you've got exactly what they are wanting, and your product or service is superior to all the others.
3. Benefits vs. Features. The second line of the PPC ad needs to explain the important benefit of your services or products. The next line should explain an important feature of the services or products you offer. How is that different? A feature is why that customer should purchase your services or products. A benefit is how your potential customer's situation will get better because of your services or product line.
2. Keywords. Well researched keywords will make the biggest difference in your pay per click campaigns. Use Google's free keyword tool to select the best keywords by discovering which keywords are frequently searched for but have little competition. Keywords determine much of the pricing you pay, so do this step right!
1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.
It's important to test different elements of your ad to see what makes a difference in your CTR (click through rate). Sometimes just switching one word can increase your CTR. Different headlines convert differently. Try varying your display URL, both with capitals and without. By running a couple ads in competition against one another, you can test all these different elements to see what works best. Then, when you've found an ad that outperforms the other, create a new ad and place that in competition with the original winner.
These simple five tricks will help you do much better in the competitive pay per click advertising world. If you ever need help creating your own PPC campaigns, just ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped hundreds of businesses of all different sizes succeed for years in pay per click advertising, and we'd very much love to help you!

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The marketing professionals at Creative eMarketing Solutions work directly with you to help grow your business' online presence. If you have a website and you need it to make money, Creative eMarketing Solutions is the team you want on your side. Contact our professional staff today for your free website analysis and online marketing recommendations.

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