How to Link Your Way to the Top of Google and Yahoo

There is only one reason to build a website or create a blog; to get people to read your message. It doesn't matter whether you created your website or blog for fun, to share your views about a subject important to you, or to make money, the more visitors to your site, the better.

Of course, not all website visitors are equal. Ideally, a high percentage your website visitors should be folks interested in the subject of your site, not surfers who wind up there by accident.

And, it's better still if your traffic is free...if it comes as a result of good search engine rankings or free links on other websites rather than from paid advertising.

Not everyone spends their advertising dollars badly, but not even the best advertising program can compensate for the absence of good search engine rankings in Google and Yahoo.

Nobody can argue against the often made statement that "content is king" in developing a good website and in achieving enviable search engine rankings. And, if you emphasize the wrong keywords on your website and in your promotional activities, you're sunk. But, anything and everything else you do will not get you where you want to be in the search engine rankings without an aggressive, ongoing link building effort.

Writing articles can get you hundreds of links like those in the author box below. In fact, for less than the cost of a good lunch, freelance writers will produce articles for you. And, submitting articles to news outlets and other websites takes little time or effort, particular with one of several available pieces of software.

You can also purchase software which makes it easy to find good sites to request links on and an automated system to contact the owners of those sites. Of course, you can accomplish the same thing without the need to buy software, but the software will save you lots of time and will almost certainly improve the results of your efforts.

My organization has offered a free ten lesson course in search engine optimization designed to help website owners for more than five years. Of all the many things we discuss in the ten lessons, we have found out, over and over again, that nothing is more important than linking.

Webmasters who want as much traffic as possible (and who among us doesn't?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.

Article Source: http://www.thearticlenet.com

Daniel Z. Kane owns a popular website which offers 10 free lessons on search engine optimization and search engine marketing .

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