Exhibiting In Bad Economic Times

Bad economic time has caused exhibitors to think of downsizing and or not exhibiting at various trade shows. Most of these exhibitors will however attend the shows, but only as attendee. Some of these same exhibitors are even resorting to putting on their own demos in local hotel suites near the main convention halls, Why? The costs to exhibit at main conventions are extremely high.

In attempting to address these issues I would say that despite innovative measures to be a part of the tradeshow marketing process in these economic times, pulling out of the show is not the answer Here are some of the draw backs in not attending the shows that an exhibitor normally attends: a) exhibitor's seniority is lost putting you at a disadvantage in placement for the next show when you decide to re-enter that particular show b) prime locations that were usually allotted to you as an exhibitor is now given to other regular exhibitors, thus only allowing some off-the-beat traffic location to you. Another ill-advised alternative is to reduce your usual booth and show site. An example, say, your company usually attend a show using a 20x20 or 20x30 and you now are using a 10x10. Reason? Your company's image has a tendency to be diminished giving the impression to both clients and competitors that your business is not doing well. Would you depend on this company be around in the future?

Few pointers: The best thing to do in this case is keep the same size booth and location. Try and reduce your labor cost, your shipping cost and your drayage cost. These are all changes that the consumer as well as competitor will never see nor notice. The next sensible thing to do is to rent a custom trade show booth as opposed to purchasing one. Custom means exactly that, your company is still doing well and still has the ability to exhibit your products in a custom booth. There will be no signage on your booth saying rented. You are still giving the impression that your company is not affected by the dim economy. Renting a custom booth will cost you a lot less than purchasing one. Advantages, Exhibitor has no headache for transportation and refurbishment costs.

Most custom renal booth are usually very up to date and modern in look, this mean the material used are light weight and are able to be easily set up and dismantle. Ask to have your custom trade show booth done as a full turnkey operation, which includes shipping, installation and dismantle no hidden cost and great for budgeting.

Seasoned exhibitors have been doing away with their older and outdated trade show booth and turning to a full turnkey trade show rental program. No storage cost, full turnkey on labor, shipping and installation provide no hidden cost. Multi rental programs can also be arranged when an exhibitor has more than one trade show in different cities. In short to avoid the embarrassment of not exhibiting at the show reduce your cost and use a full turnkey custom rental trade show booth.

Article Source: http://www.thearticlenet.com

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