Article Marketing; One Step to Triple Your Results

For pretty obvious reasons, nearly everyone who wants to improve traffic to his/her website is heavily involved in article marketing.

There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.

First of all, organic search traffic costs nothing. But that's not it's chief advantage over traffic that comes as a result of advertising. What makes visitors who reach your site via search engines so valuable is that they are far more likely to be buyers than are visitors who reach you in response to advertising.

In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.

No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.

For the most part, website owners write about topics closely related to their websites. And, for many reasons, that's a good idea.

The mistake they make all too often is that they do not write about anything else.

By writing on a limited range of topics, they limit the article directories and websites which will be interested in using their articles. And, by doing that, they limit the number of links their writing efforts will get them. As an example, I have several education sites, so my articles are most often about college admission, scholarships, online education, and similar topics. I've gotten thousands of links with these articles, but there are lots of article directories and websites that have no interest in those subjects. Thus, by writing an occasional article (like this one) on another topic, I can can a whole new audience, and a much greater number of links.

In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don't limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects...the extra exposure and extra links you'll get are well worth the effort.

Article Source: http://www.thearticlenet.com

Daniel Z. Kane is a university dean who has created several higher education websites on subjects which include college admission, financial aid, accredited online degree programs, how to choose an online college, online schools, and related areas.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated